With 11+ years experience as a Designer, Director, and Creative Lead for a wide range of brands and national campaigns, I bring a passion for visual storytelling complemented by a proven knowledge of all aspects of design, branding and messaging, team and resource management skills, and broad technical expertise.

Creative Direction / DESIGN

  • 11+ years of creative experience designing and delivering engaging visuals in a wide range of dynamic styles
  • Building campaigns and brand presence both in broadcast and live event settings for major league sports, national sponsors, retail, and transit.

Team / Resource Management

  • Extensive experience building, managing and leading creative teams with diverse talents, experience, and personalities in a deadline driven environment
  • Managing production and equipment budgets for multiple concurrent projects
  • Establishing mentoring and career development programs to retain and develop talent.

Software / Technical Expertise

  • Proficient in both Mac and PC platforms
  • Expert level knowledge of After Effects, Photoshop, Illustrator, Cinema 4D
  • Proficient in Acrobat Profesional, InDesign, Flash, Dreamweaver, Powerpoint, 3DS Max, HTML, CSS, JavaScript, Microsoft Office
  • Knowledge of Maya, AutoCAD, Sketchup, Blender, Octane Render, VisRT, PHP, MySQL
  • Comprehensive knowledge of file formats, resolutions, intermediate and delivery codecs, and camera formats, as well as non-standard aspect ratios and PARs
  • Thorough understanding of programming and scripting techniques and concepts

Experience

Creative Director, ANC sports, Purchase, NY – 2007-2016

Developed and Directed digital media campaigns for multiple Major League Sports Venues, Transit Hubs, and Retail Spaces, as well as live event campaigns for national sponsors

  • 2012 – Tennessee Titans (NFL)/LP Field Stadium Renovation
    • Lead creative of all Titans and sponsor branded content for 3K LED video board and digital signage in stadium
    • 3 successive media campaigns, college football games, and Music City Bowl
  • 2013 – Seattle Mariners (MLB)/Safeco Field Stadium Renovation
    • Lead creative of Mariners and sponsor branded content for 4K LED video board and digital signage in stadium
  • 2013 – LA Dodgers (MLB)/Dodger Stadium Renovation
    • Developed creative proposals for signature Hexagonal LED screens prior to design and installation
    • Produced graphic launch visuals unveiling renovated screens to fans
    • Lead Creative for Dodgers and sponsor branded content for hexagonal screens and digital signage in stadium through 4 media campaigns
  • 2013 – Chevrolet
    • Developed proposals and directed production for series of MLB tie-in interactive features for in-stadium display
    • Concepts produced for Giants, Dodgers, Angels featuring 3D animation of key Chevrolet car and truck models
  • 2014 Cleveland Cavaliers (NBA)/Quicken Loans Arena Renovation
    • Designed, developed, and pitched curved-screen LED centerhung structure.
  • 2014 – Fulton Street Transportation Station – NY, NY
    • Creative Lead for content launch for over 50 digital displays in Transportation Hub.
    • 2014 – Wellpoint-Anthem rebrand.
    • 2014 – Conde Nast/Westfield tie-in campaign
    • 2014 – Westfield Holiday campaigns and Iconic Frame branding
  • 2016 Westfield World Trade Center – NY, NY
    • Developed creative proposals for largest indoor LED screen in a retail space: 21K resolution.
    • Westfield branded “Skyline” concept and “Occulus” abstract art piece
  • 2010-2016 Penn State multi-venue campaign
    • Developed and directed campaigns for Penn State Bryce Jordan Center, Pegula Arena, Beaver Stadium, and Rec Hall digital signage for all teams.
  • 2010-2016 – Stubhub multi-venue campaign (national sponsor)
    • Developed and directed in-venue promotional features for NCAA, MLB, NHL, NBA tie-ins.

Freelance Designer and Director – 2005-Present

Major Clients:

  • GCV Productions - Laurel Springs, NJ (2005-present)
    • 3D Product Animation and Character Animation for broadcast commercials
  • Dpost - Buffalo, NY (2014-Present)
    • Projects for Blue Cross Blue Shield, ESA, New Era
    • Art Direction, 3D Design/Animation, 2D Tracking, Logo Removal, Color Grading
  • Shemin Landscaping (2014)
    • Concept Development, Art Direction, 2D/3D Design/Animation.
  • Bruce Bennet Nissan (2016)
    • Concept Development, Story Development, Direction, Animation.
  • ANC Sports (2005-2007)
    • 2D/3D Motion Graphics and Animation, Art Direction and Concept Development

Motion Graphics Designer, Comcast Spectacor – 2005-2007

  • Designed and produced 2D and 3D team and sponsor branded content for Philadelphia Flyers (NHL), Philadelphia 76ers (NBA), Philadelphia Phantoms (AHL), Wings, Soul (AFL), and corporate videos for Comcast Spectacor.

Education

B.S. Media Arts and Animation, Art Institute of Philadelphia (2005)

Graduated with Honors, Presidential Scholarship

Awards & Recognitions:

  • Golden Matrix Award - 2013, 2014, 2015 Best Overall Video Display\Baseball – Seattle Mariners
  • Golden Matrix Award - 2014 Best Show Open – Cleveland Cavaliers